Services
Description of Services
Press Release Writing
Press releases were once written with the sole purpose of piquing the interest of news and media organizations. The news organizations would then conduct further research and publish the version for public consumption. In the online environment press releases have to serve the dual purpose of generating media and consumer interest. There is no guarantee that a media or news organization will re-craft the story before it reached the general public. This dual audience makes crafting a press release a bit more complicated, a blend of traditional newsworthiness and customer satisfaction.
For $300, Pepperlake Communications Standard Service includes a professionally written and correctly formatted press release of up to 500 words if you have data prepared that does not require additional research. Research and data mining is also an additional charge of $100. Releases more than 500 words are subject to an additional charge of $100 per additional 100 words. This is an excellent option for companies who know their industry and prefer private distribution or are building a press room on their Web site.
Our Premium Service for $500 includes a researched and professionally written and correctly formatted press release of up to 500 words, including online distribution. Releases more than 500 words are subject to an additional charge.
Basic Service includes a press release of up to 500 words and complimentary online distribution for $200.
Our Plus Service for $500 includes a researched and professionally written and correctly formatted press release of up to 500 words, including online distribution. Releases more than 500 words are subject to an additional charge.
Article/Landing Page Writing
If you need an article for your Web site’s landing page or company newsletter to accompany a press release, please let us know. A professionally written announcement of 300 words (plus/minus 10 percent) will communicate the importance of your news and help your company with branding and credibility.
Spokesperson Guidelines
A one-page set of spokesperson guidelines will have talking points customized to your press release. This is an invaluable tool for busy professionals.
Services Pricing
If you’re interested in purchasing multiple releases as a package, discount rates apply. Please contact a Pepperlake Communications representative for details. You may also upgrade services at any time prior to distribution.
