Resources
As online communications and the press release continue to change, Pepperlake is committed to providing you with the best online resources available. Please check this section regularly as we will frequently add articles and additional links.
Links
- The New PR Wiki
- David Meerman Scott’s New Rules of PR
- Contentious, Rethinking Releases: Who’s Your Audience?
- The X Release Replaces the Press Release
- Guess What? Press Releases Have Never Been Exclusively for the Press
- International Association of Online Communications
- The Public Relations Society of America
Frequently Asked Questions:
Will I be able to proof my release before it’s distributed?
- Yes, all releases require a client’s final approval before distribution.
If Pepperlake Communications (PC) writes my press release, how long will it take to get a draft?
- Typically, 48 hours.
How many re-writes or updates am I allowed to make to my release?
- One revision is included at no charge. Please carefully review the draft before re-submitting it to PC. PC charges $100 for each subsequent update.
How do you distribute releases?
- PC uses a variety of online media wires to cover the greatest number of distribution channels. Releases are not only available directly through the media wire’s Web site, but they are also sent to thousands of subscribers.
Do you guarantee that the media will pick up my release?
- We have no control over the releases the media chooses to pick up. As such, we cannot offer any guarantee.